Social media has become a giant in the world of internet marketing. Studies have shown that internet users are on Facebook 4x as much as Google. This statistic alone should make you want to run and set up a profile. Here are 5 simple steps to get you started with social media marketing.
1. Selecting Your Social Media Channels
There are so many social media channels out there that it can be confusing. When selecting your social media channels, it’s important not to get caught up in the hype of what’s the new big thing. You select your social media channels based on your target audience. Where are the majority of your ideal customers hanging out the most? For example, a company that sells custom quilts may want to consider using Pinterest. Pinterest is a great platform for businesses that sell products primarily to women.
Be careful in the number of profiles that you set up. Trying to maintain 4 or 5 social media channels can be really tough, because as the old saying goes, “If you’re not going to do it right, then don’t do it at all.” So the key is to only pick as many as you can comfortably manage.
2. Post At The Right Time
Using social media for business requires a little strategizing. It’s imperative that you are posting at times when your ideal clients are online. Try to find out more about your clients and what they like to do. If they go to bed early because they start their days early, you may not want to make too many posts at midnight. Your posts should be done when your target audience is tuned in.
3. Create Relevant Content
Creating relevant content goes back to knowing who your ideal clients are. Your post should be centered on things that your customers might find useful while still showcasing your expertise. It’s also a good idea to show the human side of your business, but be careful not to lose focus. If most of your clients are women, it’s probably not a good idea to make numerous posts about sports.
4. Developing a Routine
Make sure that you are posting frequently and consistently. Once you have figured out what time you need to post, stick with it. Some people like to use social media management tools like HootSuite. They allow you to load your posts in advance and schedule them to go out whenever you like. Along with consistent posting, you also need to focus on new followers and monitoring online conversations relevant to your industry or core audience.
5. Monitor Your Efforts
Nothing is worse than wasting time, especially if you are a business owner. The last thing you want to do is spend countless hours on social media and not have any idea what your ROI (return on investment) is. While social media is free, time is money. You need to track your efforts to see what is working and what may need an overhaul.
Follow these 5 simple steps to get started with your social media marketing today. Remember social media is a power tool when there is consistency, purpose and goals. Have questions or stories to share about your social media marketing experiences? We’d love to hear them.
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