Over the past few years, social media has become a really hot topic among businesses and online marketers. Good or bad, it’s definitely in the discussion. Small businesses either love it or hate it, there is rarely an in-between feeling. Most of the dislike is associated with it being new and people not fully understanding how it works. Keep reading as I share with you 7 common myths that are associated with social media marketing.
Myth #1: My target audience isn’t on social media.
Twitter has 170 million active users, Google+ has 100 million and Facebook has over 100 billion active users. With numbers like that it’s hard to believe that your customers aren’t using social media. Even if they’re not on Twitter, Google+ or Faceboook, what about Pinterest, LinkedIn or YouTube? With all of the social media platforms out there, your ideal client has to be hanging out on one of them.
Myth #2: Social media marketing requires too much time.
A successful social media marketing campaign is more about having unique and interesting posts than it is about publishing a huge number of posts. Often times, posting too often can be a turn off from potential clients.
If you’re really pressed for time, hire a Virtual Assistant to assist you with your social media marketing.
Myth #3: Twitter only works for large companies and celebrities.
Twitter isn’t just for big brands. Like with any online marketing campaign, there is a bit of strategy involved. Local businesses can really leverage social media with the right message, great timing and valuable content.
Myth #4: You need to join as many social media platforms as possible.
Quality over quantity is the rule of thumb. You don’t have to be on every social media platform to be effective. You should pick which platforms to use based on surveys and statistics. Find out where the majority of your audience is active and let that be your primary focus. Trying to keep multiple profiles updated can be a hassle and a waste of time if you’re not targeting the right group of people.
Myth #5: Social media is real online marketing.
Researchers have found that 67% of people use social media when researching local businesses. Social media is a great way to connect with your customers.
Myth #6: Social media is for a younger audience.
According to a study done in 2012 Pew Internet, 66% of adults online are using social media. Forty percent of Facebook’s active users are over the age of 35. Social media is quickly growing in the 50 and over community as well. People are using it every day to connect with friends, family and businesses.
Myth #7: Never get personal on social media.
This is a huge misconception when it comes to online marketing. Businesses are run by people and your customers want to know the personality behind the brand. It’s okay to add humor or be personable on your social media platforms as long as it is done in good taste.
Social media marketing appears to be here to stay. As a small business owner and online marketer, you should include social media marketing in your internet marketing plan, because it will help to grow your business.
Which social media marketing myths have you heard or dispelled? Join the conversation by commenting below. As always, thanks for reading!