Various Business Topics

Virtual Book Tours - A Marketing Tool For Your New Book
A virtual book tour (VBT) uses similar concepts as a book tour except it is done virtually on the Internet. Instead of physically going on a tour visiting book stores, you visit blogs. Continue

Christian Business Women Can Excel Right Now
Christian business women have a great opportunity to excel in business by remembering not to get worried about what's going on in the economy. Instead of drawing back from fear it's time to excel and grow a business. This article provides practical tips on how to apply an important Biblical principle to everyday business life. Continue

Who and What is a Virtual Assistant?
As an entrepreneur and small business owner, you've probably heard the term "Virtual Assistant (VA)," but you are still not quite sure exactly what a Virtual Assistant is or what they do or don't do. Think of a Virtual Assistant as your online administrative assistant. However, there are still misconceptions that exist. I'm going to attempt to clear those up. Continue

Five Principles of Biblical Stewardship For Your Small Business
Stewardship is a biblical perspective that can be applied to your business. Stewardship simply means managing possessions and property that are not yours.

There are five principles of biblical stewardship: persistence, planning, proportionate, pleasantness, and purpose. Let's see how we can apply them to your business. Continue

How to Choose Your Niche
As an entrepreneur and/or small business owner, one of the decisions you make when starting your business is which area of the market is going to be your niche. In order to choose your niche ask yourself, "where in the market will my products or services fit?" Has a new market been created, because of changes in technology or society, which has a potential demand that is not being met? Once you have answered these questions, you have chosen your niche. Continue

Marketing – It’s Not All About YOU!
Your marketing message should be more about your prospects and less about you.  When your message is right and a prospect can feel you are really interested in helping their business in some way and you understand their needs, the end result will be that the prospect becomes a client. Continue

Are There Any Differences Between An Entrepreneur And A Small Business Owner?

 We use the terms entrepreneur and small business owner interchangeably. Are they the same or are there any differences? I decided to do some research to get answers to these questions. My findings say an entrepreneur and a small business owner (SBO) are not the same; therefore, we cannot use the titles synonymously. Continue

 Should You Hire A Temp Or A Virtual Assistant?

You find yourself in a position of needing temporary administrative assistance. As an entrepreneur and small business owner, it is necessary for you to minimize expenses.  Should you hire a temporary assistant or retain a Virtual Assistant (VA)? Continue

 Your Business Success Is Our Success

 My business tagline is "Your Business Success Is Our Success." Virtual assistants (VAs) do more than provide administrative assistance, we want you to succeed. Working with us is different than in the past when you worked with secretaries and/or administrative assistants. Nowadays, a business relationship between an entrepreneur, solopreneur and/or small business owner and a Virtual Assistant (VA)is considered a partnership rather than that of an employee-employer association.   Continue

 Outsourcing Services For Small Business Owners

 If you are an owner of a small business (1-4 employees), chances are you do not have enough time to prospect for new clients, as well as take care of your current clients. Generally, you are faced with daily administrative tasks, which are very time-consuming. You barely have enough time to focus on developing your business. This is where a Virtual Assistant (VA) comes in. Continue

 Every Small Business Owner Should Have At Least One

 A business owner with 1-4 employees or is a single-person business owner should have at least one Virtual Assistant in order to have more time to develop and grow their business. Continue

 Technology and 21st Century Small Business Owners

 Technology has changed how 21st Century small business owners (SBO) market their products and services, as well as their options of communication tools.  When I received my marketing degree 10 years ago, the coursework did not include classes for the types of marketing media that are available today. Having a website then was not as important as it is today. Continue

 Another Way to Grow Your Virtual Assistant Business

 We, as virtual assistants (VAs), generally attempt to grow our business by obtaining more clients or contracts. Now the new strategy is to enlarge our small business by creating a multi-virtual assistant company or organizing a team of VA's to subcontract or outsource projects to. Continue

 Target Audience – One of the Four P’s

 Do you know who your target audience is?  If you don’t know, you are not maximizing your advertising and/or marketing efforts. Continue

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