How to Choose Your Niche

As an entrepreneur and/or small business owner, one of the decisions you make when starting your business is which area of the market is going to be your niche. In order to choose your niche ask yourself, "where in the market will my products or services fit?" Has a new market been created, because of changes in technology or society, which has a potential demand that is not being met? Once you have answered these questions, you have chosen your niche. Continue

Marketing – It’s Not All About YOU!

Your marketing message should be more about your prospects and less about you.  
When your message is right and a prospect can feel you are really interested in
helping their business in some way and you understand their needs, the end result
will be that the prospect becomes a client
.
Continue

Are There Any Differences Between An Entrepreneur And A Small Business
Owner?

We use the terms entrepreneur and small business owner interchangeably. Are they the same or are there any differences? I decided to do some research to get answers to these questions. My findings say an entrepreneur and a small business owner
(SBO) are not the same; therefore, we cannot use the titles synonymously.
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Should You Hire A Temp Or A Virtual Assistant?

You find yourself in a position of needing temporary administrative assistance.  As an
entrepreneur and small business owner, it is necessary for you to minimize
expenses.  Should you hire a temporary assistant or retain a Virtual Assistant (VA)?
Continue

Your Business Success Is Our Success

My business tagline is "Your Business Success Is Our Success." Virtual assistants
(VAs) do more than provide administrative assistance, we want you to succeed. Working with us is different than in the past when you worked with secretaries and/or administrative assistants. Nowadays, a business relationship between an entrepreneur, solopreneur and/or small business owner and a Virtual Assistant (VA)is considered a partnership rather than that of an employee-employer association.  
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Outsourcing Services For Small Business Owners

If you are an owner of a small business (1-4 employees), chances are you do not have enough time to prospect for new clients, as well as take care of your current clients. Generally, you are faced with daily administrative tasks, which are very time-consuming. You barely have enough time to focus on developing your business. This is where a Virtual Assistant (VA) comes in. Continue

Every Small Business Owner Should Have At Least One

A business owner with 1-4 employees or is a single-person business owner should
have at least one Virtual Assistant in order to have more time to develop and grow their business.
Continue

Technology and 21st Century Small Business Owners

Technology has changed how 21st Century small business owners (SBO) market their products and services, as well as their options of communication tools.  When I received my marketing degree 10 years ago, the coursework did not include classes for the types of marketing media that are available today. Having a website then was not as important as it is today. Continue

Another Way to Grow Your Virtual Assistant Business

We, as virtual assistants (VAs), generally attempt to grow our business by obtaining
more clients or contracts. Now the new strategy is to enlarge our small business by creating a multi-virtual assistant company or organizing a team of VA's to subcontract or outsource projects to.
Continue

Target Audience – One of the Four P’s

Do you know who your target audience is?  If you don’t know, you are not maximizing your advertising and/or marketing efforts. Continue

Internet Marketing for Attorneys - The Brief For Attorneys

Internet marketing for attorneys is a key ingredient to the success of a law firm. This brief on legal marketing helps frame the issues for attorneys looking to increase their client base. Continue

How Lawyers Can Win More Business With Their Client And Conference
Presentations

How can lawyers stand out from their peers with better presentations? Here are
solutions to five common problems that will help lawyers sell more business and
shine at conferences.
Continue

Strategic Advertising for Real Estate Agents

Even the experts will tell you that much of today's advertising doesn't work – but a good advertising strategy can help you outperform your real estate competition. Answer the important questions in this article before you spend your money on purchasing ad space to more effectively promote your real estate business.  Continue

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