How to Choose Your Niche As an entrepreneur and/or small business owner, one of the
decisions you make when starting your business is which area of the market is going to be your niche. In
order to choose your niche ask yourself, "where in the market will my products or services fit?" Has a
new market been created, because of changes in technology or society, which has a potential demand that
is not being met? Once you have answered these questions, you have chosen your niche.Continue
Marketing – It’s Not All About YOU! Your marketing message should be more about your prospects
and less about you. When your message is right and a prospect can feel you are really
interested in helping their business in some way and you understand their needs, the end
result will be that the prospect becomes a client.
Continue
Are There Any Differences Between An Entrepreneur And
A Small Business Owner?
We use the terms entrepreneur and small business owner
interchangeably. Are they the same or are there any differences? I decided to do some research
to get answers to these questions. My findings say an entrepreneur and a small business owner
(SBO) are not the same; therefore, we cannot use the titles synonymously. Continue
Should You Hire A Temp Or A Virtual Assistant?
You find yourself in
a position of needing temporary administrative assistance. As an entrepreneur and
small business owner, it is necessary for you to minimize expenses. Should you hire
a temporary assistant or retain a Virtual Assistant (VA)? Continue
Your Business Success Is Our
Success
My business tagline is "Your Business Success Is Our Success." Virtual assistants
(VAs) do more than provide administrative assistance, we want you to succeed.
Working with us is different than in the past when you worked with secretaries
and/or administrative assistants. Nowadays, a business relationship between an entrepreneur,
solopreneur and/or small business owner and a Virtual Assistant (VA)is considered a
partnership rather than that of an employee-employer association. Continue
Outsourcing Services For
Small Business Owners
If you are an owner of a small business
(1-4 employees), chances are you do not have enough time to prospect for new
clients, as well as take care of your current clients. Generally, you are faced with daily
administrative tasks, which are very time-consuming. You barely have enough time to focus
on developing your business. This is where a Virtual Assistant (VA) comes in.
Continue
Every Small Business
Owner Should Have At Least One
A business owner with 1-4 employees or
is a single-person business owner should have at least one Virtual Assistant
in order to have more time to develop and grow their business.Continue
Technology and 21st
Century Small Business Owners
Technology has changed how 21st
Century small business owners (SBO) market their products and services,
as well as their options of communication tools. When I received my
marketing degree 10 years ago, the coursework did not include classes for the
types of marketing media that are available today. Having a website then was
not as important as it is today.Continue
Another Way to Grow Your
Virtual Assistant Business
We, as virtual assistants (VAs),
generally attempt to grow our business by obtaining more clients or contracts.
Now the new strategy is to enlarge our small business by creating a multi-virtual
assistant company or organizing a team of VA's to subcontract or outsource projects to.
Continue
Target Audience – One of the
Four P’s
Do you know who your target audience is? If you don’t know, you are not maximizing
your advertising and/or marketing efforts.Continue
Internet Marketing for
Attorneys - The Brief For Attorneys
Internet marketing for attorneys is a key ingredient
to the success of a law firm. This brief on legal marketing helps frame the issues for
attorneys looking to increase their client base.Continue
How Lawyers Can Win More Business With
Their Client And Conference Presentations
How can lawyers stand out from their peers with
better presentations? Here are solutions to five common problems that will help lawyers
sell more business and shine at conferences. Continue
Strategic Advertising for Real
Estate Agents
Even the experts will tell you that much of today's
advertising doesn't work – but a good advertising strategy can help you outperform
your real estate competition. Answer the important questions in this article before you
spend your money on purchasing ad space to more effectively promote your real estate
business. Continue