Generating sales is how companies stay in business. It is the one thing that all industries need to survive. With so many websites out there, online sales can be a challenge for small business owners. There are literally thousands of tips out there explaining how to increase online sales and the hard part is navigating through the chaos. Here are 7 tips to help you get started.
#1 – Create a Great Online Experience
Statistics show that consumers purchase from websites that create a great experience. They want websites that are easy to navigate through with minimum confusion. The most successful online sites make it easy for customers to find exactly what they are looking for. Avoid adding any unnecessary content or images.
#2 – Individual Product or Service Pages
An easy way to eliminate confusion if you offer multiple products or services is to create individual pages for each offer. Your product or service pages should contain high quality images, a detailed description of how it directly benefits the consumer, a strong call to action and customer reviews.
#3 – Sell Benefits Rather than Features
One of the biggest mistakes business owners make is trying to sell on features rather than benefits. Your prospective buyers want to know how your product or service will impact their life. How will it help them alleviate a specific problem?
#4 – Establish Trust
People buy from companies they like and trust. You can gain the trust of prospective buyers by providing work samples, customer reviews and case studies, when applicable. It’s important that they hear or read how your business was able to specifically help someone else that had a problem similar to their own.
#5 – Package Deals
Creating packages make it easier for buyers to complete online orders. When the pricing is difficult to understand, you run the risk of losing potential business. Posting hourly or single item rates are sometimes harder for clients to understand in terms of value. Studies have shown that websites offering package deals close a higher volume of sales.
#6 – Let Them Test the Waters
Do you have a free offer on your website? Give prospective buyers a chance to test the waters. Offering a high quality freebie is one of the easiest ways to convert browsers into buyers. Make sure that your free offer is directly associated with the services or products that you offer on your website. Sometimes prospect just want to taste the milk before buying the whole cow. This is especially true when it comes to services or products that come with a premium price tag.
#7 – Avoid Being Too Salesy
No one likes to feel pressured. Buyers don’t like being drowned in pop-ups or BUY ME buttons after every sentence. You want your website to be inviting and to be viewed as a credible resource.
If you want to close more sales, it can never just be about you or your business. Your product or service was created to help someone and that should be your main focus. If you can remember to keep the consumer first, you’ll soon find yourself with more orders than you know what to do with.
Do you have some tips you’d like to share that we didn’t include in this post? Or maybe you have a question that you’d like one of our experts to answer. We’d love to connect with you and hear your feedback.
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